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Cadbury

Little girl smiling while she eats a chocolate snack.
image of a cookie

Introduced: 1824

Cadbury was founded in 1824 when John Cadbury opened a grocer’s shop at 93 Bull Street, Birmingham, England. Among other things, he sold cocoa and drinking chocolate, which he prepared himself using a pestle and mortar. Now, the brand offers a host of delicious chocolates and drinks, including the Cadbury Egg, Cadbury Dairy Milk chocolates, Flake, Wispa, Twirl and Eclairs chocolates, and Cadbury Bourneville drinking chocolate.

Quick Facts

30+

The number of countries where Cadbury is available

10+

Countries manufacture Cadbury

1.5

The number of glasses of milk in every half pound bar of Cadbury Dairy Milk chocolate

Cadbury's top 3 markets

the U.K., Australia and India

History

Illustration of Cadbury's first shop from 1824.

1824

John Cadbury opened a grocery shop in Birmingham, U.K., selling, among other things, cocoa and drinking chocolate.

Old ad from 1866 of Cadbury's cocoa essence.

1866

Cadbury introduces Cocoa Essence, UK's first unadulterated cocoa. Cocoa Essence transforms a small business into the worldwide company that Cadbury is today.

Box of Cadbury's chocolate Easter eggs from 1875.

1875

Cadbury makes its first Easter egg. The earliest eggs were made with dark chocolate and had a smooth, plain surface. They were filled with sugar-coated chocolate drops known as 'dragees’.

Old style image from 1905 of written script that says "Cadbury's dairy milk chocolate"

1905

Cadbury Dairy Milk sees the light! It was sold in unwrapped blocks that could be broken down into penny bars.

6 Boxes in different styles of Cadbury Roses snack with 1 Jar of cadbury roses.

1938

Cadbury Roses are launched, named after the most popular flowers at the time.

Picture of first ad of Cadbury's hot chocolate from 1955

1955

Cadbury’s first TV ad for Drinking Chocolate debuted on U.K.’s ITV channel.

Old style picture from 1971 of a carton of Cadbury creme eggs.

1971

The Cadbury Creme Egg as we know it today hit the shelves.

Cadbury world logo from 1990.

1990

A visitor attraction, Cadbury World, is created to replace factory tours.

Cadbury Cocoa partnership logo.

2008

Cadbury launches the Cadbury Cocoa Partnership to help cocoa farmers in Ghana, India, Indonesia and the Caribbean.

Mondelez International Logo

2010

Cadbury becomes part of what forms today's Mondelēz International.

1824

1866

1875

1905

1938

1955

1971

1990

2008

2010

Additional Resources

cadbury.co.uk
Cadbury Fact Sheet