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Introduced: 1901
Milka is one of the world’s most beloved – and recognizable – chocolate brands. Made with Alpine milk, Milka has been delighting consumers in Germany and beyond since 1901. The brand, with its unique lilac-colored packaging and Lila, the Milka cow, have a dedicated “cow-munity” of adoring fans around the world!Quick Facts
15
Milka chocolate is sold in over 15 countries
150,000
amount of Milka products sold around the world each hour
Milch + Kakao
the brand name Milka is derived from its two main ingredients: MILch (milk) and KAkao (cocoa)
History
1901
Milka is registered as a trademark by Chocolat Suchard and launched in a lilac-colored wrapper.
1926
Limited edition holiday chocolates appear for the first time to celebrate Christmas and Easter.
1962
Milka script logo is trademarked, along with its unique lilac purple color, and becomes the No. 1 chocolate in Germany.
1973
Lila, the Milka cow, debuts in print and TV advertising.
1995
Milka becomes an alpine ski sponsor.
2015
the Milka “Muhboot” goes on tour in Germany and Austria.