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Introduced: 1964
Trident is the number one chewing gum brand in the world! Trident transformed the gum industry as it was the first patented sugarless gum with three enzymes to combat the formation of tartar on teeth! From that point on, Trident became a household favorite.
Quick Facts
Tri + dent
Trident's brand name is derived from "tri" (3 ingredients) and "dent" (dentist/teeth).
70
Trident is sold in more than 70 countries
First in space
Trident was the first gum in space (1964) and has been on every Space Shuttle mission since 1981.
History
1964
Trident Original flavor is available nationally in the U.S. beginning in November. It is the first nationally distributed sugarless gum product, the first patented sugarless gum in the category, and the first product promoted as not causing tooth decay.
1965
Trident captures about 40 % of the sugarless gum markets after its famous campaign: "4 out of 5 dentists surveyed would recommend sugarless gum to their patients who chew gum.”
1972
Trident is the number one sugarless gum in the U.S.
1999
Trident Advantage is introduced with Recaldent, a proprietary ingredient clinically proven to strengthen teeth.
2001
Trident White, a sugarless gum with a unique technology to help whiten teeth, is introduced in the U.S.
2004
Trident celebrates its 40th anniversary. That’s 4.5 billion sticks or 17 million pounds of gum!